MTEL
Client
MTEL
Services
Art Direction, Video Editing
Summary
A telecom marketing campaign built around a bridge metaphor connecting the diaspora with the Balkans.
MTEL wanted a campaign that spoke directly to people living abroad and the family they'd left behind. I art-directed the whole rollout around a bridge as the central image: key visuals, social posts, web banners, an AI-generated video concept refined in Premiere Pro and After Effects, and billboard and city-light mockups for the Austrian and Swiss markets, wrapped up in a full presentation of the final creative direction.
Project overview
The product
A full marketing campaign for a telecom brand.
Project duration
April 2026
My role
Art director, graphic designer, video editor
Responsibilities
Art direction, key visuals, social media posts, video reels, pitch deck, design iterations.
About the project
The brief was a full campaign for MTEL built around one idea: connecting two worlds, the diaspora and the Balkans. The scope covered art direction for the key visual, social assets, web banners, an AI-generated video concept refined in Premiere Pro and After Effects, billboard and city-light mockups, and social posts tailored for the Austrian and Swiss markets. It wrapped with a full presentation walking through the final work and the thinking behind it.
The idea
A bridge became the campaign's central symbol — a steady, physical link between the Balkans and the diaspora, standing in for the ties of family, friendship, and home that distance can't break. The MTEL network plays that same role: the connection that keeps people close no matter where they are.
Key visuals
Mockups
